About the Show
Acquired tells the stories and strategies of great companies, hosted by Ben Gilbert and David Rosenthal. It is the #1 Technology show on Apple Podcasts and Spotify. Each episode reaches over one million listeners. The Wall Street Journal describes it as "the business world’s favorite podcast."
Episodes prioritize depth and are better described as "conversational audiobooks" than "podcasts." Episodes occasionally feature guests, such as the founders/CEOs of NVIDIA, Berkshire Hathaway, Starbucks, Meta, Spotify, TSMC, and CAA.
"It's hard to stop once you start listening."
- Eddy Cue, SVP Services, Apple
"I love your podcast. I'm probably in for 80 hours."
- Dan Shapero, COO, LinkedIn
"I recommend you guys to friends and to colleagues all the time. You guys have nailed an important set of stories to tell in a format that works for serious audiences that care about how we got here in tech."
- Chris Cox, Chief Product Officer, Meta
"Even if it’s a topic I don’t necessarily know that I’m interested in, I’ll give it a shot because it’s you guys. I trust you."
- Daniel Ek, CEO and Co-Founder, Spotify
"You do an amazing job. You do your research."
- Jensen Huang, CEO and Founder, NVIDIA
"I have so much trust in your podcast — you guys are so good. It's so accurate. It is really remarkable; somehow you're able to tell a story that is actually as close to true as true exists."
- Mitch Lasky, General Partner, Benchmark (and Board Member, Riot, Snap, and Discord)
"Your podcast is outstanding, and your episode on Costco brilliant."
- Frank Blake, Former CEO of The Home Depot and Chairman, Delta Airlines
- Eddy Cue, SVP Services, Apple
"I love your podcast. I'm probably in for 80 hours."
- Dan Shapero, COO, LinkedIn
"I recommend you guys to friends and to colleagues all the time. You guys have nailed an important set of stories to tell in a format that works for serious audiences that care about how we got here in tech."
- Chris Cox, Chief Product Officer, Meta
"Even if it’s a topic I don’t necessarily know that I’m interested in, I’ll give it a shot because it’s you guys. I trust you."
- Daniel Ek, CEO and Co-Founder, Spotify
"You do an amazing job. You do your research."
- Jensen Huang, CEO and Founder, NVIDIA
"I have so much trust in your podcast — you guys are so good. It's so accurate. It is really remarkable; somehow you're able to tell a story that is actually as close to true as true exists."
- Mitch Lasky, General Partner, Benchmark (and Board Member, Riot, Snap, and Discord)
"Your podcast is outstanding, and your episode on Costco brilliant."
- Frank Blake, Former CEO of The Home Depot and Chairman, Delta Airlines
The Audience
Listeners are Entrepreneurial
- 76% work in technology, finance, or investing industry
- 35% of Acquired listeners are C-level or VP-level executives.
- 20% are currently company founders (plus an additional 11% were previously)
- 40% aspire to be a company founder in the future
Listeners are Technical Executives, and Often CEOs
By Global Geography
- 72% primarily English-speaking countries (US, UK, Canada, Australia/NZ)
- 11% Rest of Europe
- 10% Asia
- 7% Rest of World
By U.S. Market
- 9% Bay Area
- 9% New York
- 5% Los Angeles
- 4% Seattle
- 4% Chicago
- 4% Boston
Sponsorship and Speaking
- If you're interested in partnering with Acquired, you can find audience and package information here, and contact Ben and David here.
- Information on private speaking for events is here.
Past Sponsors
Sponsorship Impact
“We've been blown away by the quality of Acquired read-outs and the amount enthusiasm we've heard from the Acquired community.
During our H1 2022 sponsorship, 58 companies became customers after hearing about Vouch from podcasts. Acquired was our only paid podcast placement in that period. Acquired created hundreds of qualified leads, and generated positive ROI even before accounting for brand impact and long-tail conversion.
In my opinion, if you’re going to invest in podcasts and sell to the technology community, there is no better place to do it than Acquired.”
- Travis Hedge, Co-Founder, Vouch (Season 8 Sponsor, returned for 10 & 12)
Full information on sponsorship can be found here.
